Business and public agencies have been using Spectrum Advertising for outreach to Imperial County / Imperial Valley residents for more than 24 years.
From retail wanting to boost revenue, to a government agency looking to improve life for Imperial Counties population, Spectrum Advertising is your answer. We know it's hot down here... but so are the opportunities!
Imperial County is one of only two California counties that border Mexico.
Imperial County's incorporated cities are El Centro, Imperial, Brawley, Holville, Calipatria, Niland and the border city of Calexico.
Calexico (population- 38,000+) has the unique distinction of being the only US border city smaller than Mexico's border city.
Bordering Calexico is Mexicali (population- 1,000,000+), Mexico's state capital of Baja California. It is estimated that more than 19,000,000 visitors cross through Calexico's two Ports-of-Entries annually.
Measurement services such as Nielsen and Arbitron do not meter total statistics for this DMA by omitting Mexicali.
Imperial County (population- 168,000+) demographic profile is over 80 percent Hispanic. Combine this statistic with a cross border population of over one million and Spectrum Advertising becomes a valuable partner for this area!
The language spoken locally is what we refer to as "border Spanish". Many times a translation service (from larger areas) incorrectly translates a clients message creating a negative rather than positive reaction. Spectrum prides itself on our "culturally correct translations".