Business and public agencies have been using Spectrum Advertising for outreach to Imperial County and surrounding areas for more than 25 years. From retail wanting to maximize it’s potential, to a government agency looking to improve life for Imperial County’s population, Spectrum Creative Services is your answer.
We know it's hot down here... but so are the opportunities! Imperial County is one of only two California counties that border Mexico. Imperial County’s incorporated cities are El Centro, Imperial, Brawley, Holtville, Calapatria, Niland and the border city of Calexico.
Calexico (population- 40,000+) has the unique distinction of being the only US border city smaller than Mexico's border city.
Bordering Calexico is Mexicali (population- 1,000,000+), Mexico’s state capital of Baja California.
It is estimated that more than 19,000,000+ visitors cross through Calexico's Ports-of- Entries annually.
Common rating services such as Neilson and Arbitron do not meter total statistics for this designated market area (DMA).
Imperial County (population- 178,000+) demographic profile is over 85 percent Hispanic.
Combine this statistic with a cross border population of over one million and Spectrum Advertising becomes the most valuable equation to any marketing effort made for this area!
Spanish spoken locally is what we refer to as "border Spanish". Many times a translation service (from larger areas) incorrectly translates a client’s message creating a negative rather than positive response.
Spectrum prides itself on our "culturally correct translations"